The UNIQLO Manifesto
"Luxury will be simplicityPurity in design beauty and comfort for all.
Quality for the people.
Basics are the common language."
found at the UNIQLO Store London
Just yesterday I stumbled upon quite an awesome doun jacket for the mindblowing price of 49£ at UNIQLO in London.
While there is nothing special about my "bargain" I just wanted to share the pleasures of my little shopping experience with you.
While there is nothing special about my "bargain" I just wanted to share the pleasures of my little shopping experience with you.
You know, the little things giving you the feeling someone really stands behind what they're doing.
Some small things I found simply nice:
While this little observation is surely just a small example of how retailers might rethink their approach in times of endless choice, I'm really looking forward to seeing more Bands jumppon that train of putting real quality and simplicity over fancy expensive ads and shiny Trend-ware but throwaway-like quality. London has shown me some good examples of how great quality can be achieved at large scale too. MUJI, UNIQLO in clothing and PRET on the food side are just three of many examples.
1. The inside label of the jacket: They give me the feeling I purchase something valuable and longlasting while kerping it personal and not too informal. And I will enjoy the Softness and Warmness..
2.They don't clutter up my shirts and jackets with stupid logos all over my breast.
"Understatement" for me is a far more sympathic fashion "statement" than any other impressive company logo. Logos are for billboards and TV ads. I won't pay you for carrying around your logo in my shirt.
Don't get me wrong here . I love well designed typography, an intelligent message or beautiful illustrations on shirts.3. Purchase any pants from £20 and they alter them for fre. Just after 3 hours I picked up my trousers now tailored according to my un-Japanese / un-British leg-lenght.
While this little observation is surely just a small example of how retailers might rethink their approach in times of endless choice, I'm really looking forward to seeing more Bands jumppon that train of putting real quality and simplicity over fancy expensive ads and shiny Trend-ware but throwaway-like quality. London has shown me some good examples of how great quality can be achieved at large scale too. MUJI, UNIQLO in clothing and PRET on the food side are just three of many examples.
