Jay-Z, Bing and a Korean supermarket in a subway station.
What makes this particular campaign so fascinating in my eyes, is it's clever connection of the real world with the digital world.
Real stories find their digital counterparts and vice versa.
Building on this relationship in a playful could turn out to be a smart way to bringt non-early-adopters to try out new forms of interaction, people have never tried before.
Although the story is quite a different one, the video from Bing also reminded me of a recent idea from Tesco, in which they built a virtual supermarket selling 'real' products-right into a subway statio
The 2nd project is a whole lot different and yes -Korea surely is a special market, but the playfulness in the relation of virtual and physical objects is similarly exciting in both projects. Maybe not.
Exciting times we live in.
