Munich, Germany. Because sharing is caring
Food and travel aficionado who likes smart cities, design with love to detail and stuff about becoming better at being you.
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My personal Blog
"Walking the walk instead of talking the talk."
Something as promising as the concept you just saw happens when smart tech-people like the folks from BERG and people that truly understand print like BONNIER team up!
Collaboration is key here. Only in teams can the outcome include the best of both worlds. If it is just the print house that wants to do "one of those apps", things usually end up looking maybe nice and fancy, but mostly unusable.
It is not just a matter of paying the "app developer". It is about conversation and learning from each other. In terms of that I'm rather optimistic about the "future of news"..
Other recent print-innovations I found notable:
1. NZZ Kombi Abo: Print on the Weekend, ePaper during the week. http://www.abo.nzz.ch/kombiabo
2. ZEIT Online iPad optimized: There is no need to appify everything. The browser can be just good enough.
http://blog.zeit.de/zeitansage/2010/11/17/finger-statt-maus-www-zeit-de-jetzt...
